Who we are ?

ATOM is a creative agency specialized in Below The Line

Marketing activities, following the most recent

breakthroughs in technologies to better serve the brands in

producing highly efficient activations. Do more with less, the details,

it’s our Modus Operandi.

What we do ?

In order for brands to create a unique strategy, they must have a unique and detailed study. Our job is to identify the core problem a brand faces in the market, allowing us to give a clear vision to brands, so they can build their strategy around a reliable research.
One to one advertising, our job is to directly connect brands with final consumers, as we are specialized in all types of promotions including, sampling, direct selling, public relations, event planning…
One to one advertising, our job is to directly connect brands with final consumers, as we are specialized in all types of promotions including, sampling, direct selling, public relations, event planning…
Facing an increasingly difficult brand saturated market shopper marketing has become a crucial tool, as we analyze in depth influences and motivations that guide final consumers decision, the brand and its identity, and the platform elements.
Point of purchase displays has become a huge part of the consumers experience, executed perfectly we increase the brand’s visibility and image, stirring final consumers toward buying.
Devotion, motivation, perfection, added values, positive return on investment, brand image building, exceeding expectations, reaching qualitative and quantitative targets, supervision, follow up and reporting of staff, those are our promises for your brand, we assure 100% engagement and excellence
Our agency invests its resources and expertise in following the newest technologies in terms of web conception and content management, social media strategies, collecting database and newsletters, innovation is our culture
As brand builders we deeply understand the power of visual identity and the impact a well crafted concept can leave in the spirit of a target audience. For those reasons all the departments in our agency collaborate to produce in perfect harmony innovative visuals that fully respond to the marketing brief.

Problematic : study shows that sporting events results of a high peak of sexually transmitted diseases and undesired pregnancies, for that reason a big scale awareness campaign is a must in the AFCON period, the main mission remains, how to grab the target audience attention, spread awareness, distribute samples and increase the emotional link between customers and the brand?

EN SAVOIR PLUS

Driven by a spirit of innovation and insight forged over many years in the BTL field, our agency approaches each assigned project with renewed zeal, seeing each activation as an opportunity to demonstrate its commitment to excellence and creativity. It was with this in mind that we were commissioned to activate several SIPROCHIM (Société Industrielles de Produits Chimiques) brands. Every year, followers of the Muslim faith devote an entire month to fasting. That’s why Aromate has decided to get a little closer to its customers during this month of mercy. Distribution of food and boxes at fast-breaking times in supermarkets and hypermarkets. The presence of the promoters at the stands made it possible to carry out all these actions. Every year, the Christian faithful observe a day to celebrate Easter. EN SAVOIR PLUS

Three years spent with our client SODIREP, who has placed his trust in our team to implement innovative and effective activation strategies. Committed to detailing all the actions we’ve undertaken with these brands. Let’s start with the famous sparkling natural water « PERRIER »  :EN SAVOIR PLUS
Three years spent with our client SODIREP, who has placed his trust in our team to implement innovative and effective activation strategies. Committed to detailing all the actions we’ve undertaken with these brands. Let’s start with the famous sparkling natural water « PERRIER »  :EN SAVOIR PLUS

Years in Below the line communications have nurtured unparalleled expertise, but for us, every new project is a challenge. Our strong partnership with BEIERSDORF is testimony to the challenges we have successfully met. In our working method, we analyze, create and implement actions to meet customer needs.
To illustrate this lasting partnership, we have been commissioned to activate some of the group’s prestigious brands.EN SAVOIR PLUS

for this campaign our company recruited 650 agents, chosen from a pool of 1600 candidats, to roam the streets of all the districts of Abidjan, approaching, explaining and helping to download the coinfrique app.

Outcome: thousands of app downloads daily, rich detailed and organized data for an international study.

for this campaign our company recruited 650 agents, chosen from a pool of 1600 candidats, to roam the streets of all the districts of Abidjan, approaching, explaining and helping to download the coinfrique app.

Outcome: thousands of app downloads daily, rich detailed and organized data for an international study.

Brand launch Yango Deli once again, our client Yandex, entrusted us wit the brand launch of its newest product “Yango Deli”, Rollers, trikes, animation, flyer distribution, call to action, you name it we implemented it. outcome: extraordinary successful launch, resulting thousands of app downloads, record breaking in promo code usage and the full satisfaction of the target audience and the brand managers.

A complete communication campaign introducing the new biometric resident card for the expatriates, That included full branding for the center, directional signs, advertising concept, and brand activation in malls with promotional items.
Brand activation L.A.M.P.S (Night), dry sampling, implemented in 3 districts of Abidjan. The “BIC BRIGADE” concept is composed of two important steps.

Step 1: Our supervisors have previously carried out a merchandising action in order to ensure the product referencing (visibility and availability) in the activated POS’s. an attractive POP display (Mega lighter), is offered to POS’s, after purchasing the product.

Step 2: Distribution and explanations of the advantages of the product nearby the target young-adult present, by our ambassadors who visited nightclubs, bars and open air
Sampling activation of SOLIBRA XXL and AWA brands. Hostesses are assigned to welcome the participants and collect their feedback about the XXL energy drink based on well-defined criteria (taste, color, quality/price, etc.) in a friendly and energetic atmosphere. The main objective is to increase brand awareness but also to define an appropriate strategy adapted to its target audience. .
AGROCI,entrusted us with a brand activation campaign in May/ June 2020. The 3 main objectives were: 1) increase the visibility of these 3 products; 2) Then reference them, supply and cover the points of sale of the activated district. 3) Proceed to a Sampling in order to encourage the purchase, on the final consumers level. These objectives have been achieved to the great pleasure of the brand managers
A collection from our portfolio, that involves various services and ranging from, vehicle branding, visual identity, street marketing, P.O.P display, to technological activations and web design.
Collection de notre portefeuille, impliquant divers services allant du branding de véhicule et moto, de l’identité visuelle, du street marketing et des P.L.V aux activations technologiques et conception des sites web.
 
Brand activation, vehicle branding, visibility campaigns, promotional items production, wheel of fortune, silicone band… you name it. And will definitely find it in this video.

 

“Trust” us

We accompany them in their projects.

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