ATOM is a creative agency specialized in Below The Line Marketing activities, following the most recent breakthroughs in technologies to better serve the brands in producing highly efficient activations. Do more with less, the details, it’s our Modus Operandi.
From the 5th till the 18th of November 2020, Nivea entrusted us with the brand activation of its brands, in the 3 Carrefours shops (Palmeraie, Marcory & Yopougon), sampling, promotion, Tombola, and instant photos for souvenirs. Thank you, Nivea, for your trust, and thank you our beautiful hostesses for your devotion, engagement and discipline.
A complete communication campaign introducing the new biometric resident card for the expatriates, That included full branding for the center, directional signs, advertising concept, and brand activation in malls with promotional items.
Brand activation L.A.M.P.S (Night), dry sampling, implemented in 3 districts of Abidjan. The "BIC BRIGADE" concept is composed of two important steps.
Step 1: Our supervisors have previously carried out a merchandising action in order to ensure the product referencing (visibility and availability) in the activated POS's. an attractive POP display (Mega lighter), is offered to POS's, after purchasing the product.
Step 2: Distribution and explanations of the advantages of the product nearby the target young-adult present, by our ambassadors who visited nightclubs, bars and open air restaurants during 3 weeks.
Sampling activation of SOLIBRA XXL and AWA brands. Hostesses are assigned to welcome the participants and collect their feedback about the XXL energy drink based on well-defined criteria (taste, color, quality/price, etc.) in a friendly and energetic atmosphere. The main objective is to increase brand awareness but also to define an appropriate strategy adapted to its target audience. .
AGROCI,entrusted us with a brand activation campaign in May/ June 2020. The 3 main objectives were: 1) increase the visibility of these 3 products; 2) Then reference them, supply and cover the points of sale of the activated district. 3) Proceed to a Sampling in order to encourage the purchase, on the final consumers level. These objectives have been achieved to the great pleasure of the brand managers
A collection from our portfolio, that involves various services and ranging from, vehicle branding, visual identity, street marketing, P.O.P display, to technological activations and web design.
Brand activation, vehicle branding, visibility campaigns, promotional items production, wheel of fortune, silicone band... you name it. And will definitely find it in this video.