home - ATOM-BTL

Who we are ?

ATOM is a creative agency specialized in Below The Line

Marketing activities, following the most recent

breakthroughs in technologies to better serve the brands in

producing highly efficient activations. Do more with less, the details,

it’s our Modus Operandi.

What we do ?

Marketing Research and Case Study

In order for brands to create a unique strategy, they must have a unique and detailed study. Our job is to identify the core problem a brand faces in the market, allowing us to give a clear vision to brands, so they can build their strategy around a reliable research.

Below The Line activities

One to one advertising, our job is to directly connect brands with final consumers, as we are specialized in all types of promotions including, sampling, direct selling, public relations, event planning…

Below The Line activities

Shopper Marketing

Facing an increasingly difficult brand saturated market shopper marketing has become a crucial tool, as we analyze in depth influences and motivations that guide final consumers decision, the brand and its identity, and the platform elements.

POP Displays

Point of purchase displays has become a huge part of the consumers experience, executed perfectly we increase the brand’s visibility and image, stirring final consumers toward buying.

Brand Activation

Devotion, motivation, perfection, added values, positive return on investment, brand image building, exceeding expectations, reaching qualitative and quantitative targets, supervision, follow up and reporting of staff, those are our promises for your brand, we assure 100% engagement and excellence

Digital Marketing

Our agency invests its resources and expertise in following the newest technologies in terms of web conception and content management, social media strategies, collecting database and newsletters, innovation is our culture

Graphic Conception

As brand builders we deeply understand the power of visual identity and the impact a well crafted concept can leave in the spirit of a target audience. For those reasons all the departments in our agency collaborate to produce in perfect harmony innovative visuals that fully respond to the marketing brief.

Portfolio

Dkt international

Problematic : study shows that sporting events results of a high peak of sexually transmitted diseases and undesired pregnancies, for that reason a big scale awareness campaign is a must in the AFCON period, the main mission remains, how to grab the target audience attention, spread awareness, distribute samples and increase the emotional link between customers and the brand?

BEIERSDORF

Driven by a spirit of innovation and insight forged over many years in the BTL field, our agency approaches each assigned project with renewed zeal, seeing each activation as an opportunity to demonstrate its commitment to excellence and creativity. It was with this in mind that we were commissioned to activate several SIPROCHIM (Société Industrielles de Produits Chimiques) brands. Every year, followers of the Muslim faith devote an entire month to fasting. That’s why Aromate has decided to get a little closer to its customers during this month of mercy. Distribution of food and boxes at fast-breaking times in supermarkets and hypermarkets. The presence of the promoters at the stands made it possible to carry out all these actions. Every year, the Christian faithful observe a day to celebrate Easter.

SODIREP

Three years spent with our client SODIREP, who has placed his trust in our team to implement innovative and effective activation strategies. Committed to detailing all the actions we’ve undertaken with these brands. Let’s start with the famous sparkling natural water « PERRIER »

an activation that took place in the modern canal themed Wimbeldon, requiring gondola and pallet head branding to increase visibility with the presence of our beautiful trained promoters, with their tennis player uniform greeting prospects and raising interest in the product. « La FIOLE » a renowned french wine: during this activity we made the branding of the Gondola Head and use the promoters. We worked also with SC JOHNSON for its pesticide brand « BAYGON » : We undertook to carry out the activation in both the modern and traditional canals. – Canal modern: Gondola head branding to increase brand awareness. Our charming promoters reached out to customers and aroused enthusiasm for the product. – Traditional channel: our external promoters interacted directly with customers to attract their attention. Motorized sales agents presented products to stimulate sales and display. « CHICORÉE LEROUX » : we developed a concept that involved reaching out to customers during Ramadan by offering them CHICORÉE LEROUX Kits. Our promoters carried out these actions, as well as the mobile coffee vendors who helped publicize the product, and the branding of the charettes. « GRIS BLANC » : the activation of this quality wine took place in a place known and frequented by the product’s target audience, the Jungle Bar. We set up a tasting activity with hostesses serving the wine and a barman making the cocktails. This activity served to improve the brand’s positioning in the consumer’s mind. « HAUSSMANN »: a type of activation we’ve mastered without any pretension. Once again, it was a question of branding gondola heads and a tasting animation with female promoters. Baron Philippe de Rothschild, with its prestigious « MOUTON CADET » wine, has decided to get a little closer to its consumers through activations in the modern channel. So it was with a tasting party that we took up the challenge. Wine and cocktail tastings in supermarkets and hypermarkets, with the right human resources to match the theme: hostesses and a barman. Wine and cocktail tastings requiring the presence of hostesses and a barman. The branding of the gondola headers was also part of the activation. Tulip and its range of « Pâtés »: we were asked to carry out the branding of the gondola head and direct communication for prospects with our promoters. « PIERRE GRANDET » : a NO STRESS tasting party with the active involvement of our promoters

CoinAfrique

SODIREP

BEIERSDORF

Years in Below the line communications have nurtured unparalleled expertise, but for us, every new project is a challenge. Our strong partnership with BEIERSDORF is testimony to the challenges we have successfully met. In our working method, we analyze, create and implement actions to meet customer needs.
To illustrate this lasting partnership, we have been commissioned to activate some of the group’s prestigious brands.

For NIVEA
In 2020, a single phrase summed up the agency brief: “get a little closer to your consumers”. The basis built by the customer to meet the expressed need was “Beauty week”, an event that promotes beauty in all its diversity.
So it was in the modern channel that best distributes the brand that we undertook our activations. In turn, this involved branding the gondola heads, training the promoters and making the outfits in line with the brand’s values and expressed demand, setting up the animation process and more.
Going beyond a simple presence in modern channels by creating an entire attraction (interactive games, prize draws, sampling, advice, etc.) was the direct response to the initial objective.
This initiative returns every year, with new innovations and new areas outside Abidjan.
NIVEA, the world’s No. 1 skincare brand, is now closer to its targets, analyzing their needs based on our field reports and the proximity we’ve created, and we didn’t want to remain indifferent during the harmattan period. The aim was to provide an answer to the problem of dry skin. With animated stands, promoters and the distribution of gadgets, we brought NIVEA’s restorative positioning to the target populations to help them get through the period as well as possible.
It’s only natural, then, that NIVEA now trusts us to support BTL. From special events at SOFITEL, to cultural events, to seasonal events such as « TDN » (young famous party) , we develop innovative concepts directly linked to brand values to effectively meet communication objectives.

COCOA BUTTER 5 in 1
For this brand, we were given free rein to develop a new concept. After a profound analysis of the brand’s positioning, targets and promise, we set up an activation in traditional channels called the “SKIN TESTER”. The activity consisted in getting closer to target populations with personalized advice based on skin type. We deployed a fanfare presence with promoters in Abidjan markets, cyclists in Abidjan communes, and the distribution of gadgets to increase brand visibility. As part of our ongoing collaboration with the brand, we have also been involved in gondola head branding, training and supervision of promoters in modern channels.

CoinAfrique / IPA/ WORLD BANK

for this campaign our company recruited 650 agents, chosen from a pool of 1600 candidats, to roam the streets of all the districts of Abidjan, approaching, explaining and helping to download the coinfrique app.

Outcome: thousands of app downloads daily, rich detailed and organized data for an international study.

CoinAfrique / IPA/ WORLD BANK

Outcome: thousands of app downloads daily, rich detailed and organized data for an international study.

YANGO DELI

Brand launch Yango Deli once again, our client Yandex, entrusted us wit the brand launch of its newest product “Yango Deli”, Rollers, trikes, animation, flyer distribution, call to action, you name it we implemented it. outcome: extraordinary successful launch, resulting thousands of app downloads, record breaking in promo code usage and the full satisfaction of the target audience and the brand managers.

ONECI

A complete communication campaign introducing the new biometric resident card for the expatriates, That included full branding for the center, directional signs, advertising concept, and brand activation in malls with promotional items.

BIC LIGHTERS

Brand activation L.A.M.P.S (Night), dry sampling, implemented in 3 districts of Abidjan. The “BIC BRIGADE” concept is composed of two important steps.

Step 1: Our supervisors have previously carried out a merchandising action in order to ensure the product referencing (visibility and availability) in the activated POS’s. an attractive POP display (Mega lighter), is offered to POS’s, after purchasing the product.

Step 2: Distribution and explanations of the advantages of the product nearby the target young-adult present, by our ambassadors who visited nightclubs, bars and open air

Wet Sampling XXL & AWA

Sampling activation of SOLIBRA XXL and AWA brands. Hostesses are assigned to welcome the participants and collect their feedback about the XXL energy drink based on well-defined criteria (taste, color, quality/price, etc.) in a friendly and energetic atmosphere. The main objective is to increase brand awareness but also to define an appropriate strategy adapted to its target audience. .

AGROCI

AGROCI,entrusted us with a brand activation campaign in May/ June 2020. The 3 main objectives were: 1) increase the visibility of these 3 products; 2) Then reference them, supply and cover the points of sale of the activated district. 3) Proceed to a Sampling in order to encourage the purchase, on the final consumers level. These objectives have been achieved to the great pleasure of the brand managers